How to choose the perfect photos for your business brochure

Though we should never judge a book by its cover, first impressions are important, especially when you want to advertise your business or your brand. Knowing how to choose the perfect photos for your business brochure is essential to setting yourself apart from the competition.

Discover how to choose the perfect photos for your business brochure

First of all, always remember that a picture is worth more than a thousand words. If, let’s say, you are a travel agency, your clients will be more attracted by images of paradise locations than by lengthy texts describing them. Images are simply more direct: your clients will first be attracted by the photo of the holiday destination you are presenting and then – thanks to the image – they will want to read on about what you have to offer.

Always keep in mind that brochure images must be in line with what you are promoting. Don’t use pointless pictures just to fill up space. Each image you add must be consistent with what you are advertising and will actually be the client’s first encounter with your offering.

Avoid using the same old stock images. Brochure images identify your brand or your business: try to convey your identity by using the images featured in your brochure, as well. Choose images that say who you are and what you do, but also why you do it and what separates you from other businesses that offer a similar service.

In order to understand how to choose the perfect photos for your business brochure it’s essential to remember that – especially for products that will be printed – the photo must be high resolution. Choose brochure images that are at least 300 DPI.

Now that you know how to choose the perfect photos for your business brochure, search for the one that best suits you in the Gallerist archive: here you will find a vast collection of original images as well as have the opportunity to launch a call to find the shot that best reflects your business!

 

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